As part of the Campuses Beyond Coal Campaign, the Sierra Club launched a new advertising effort to help kick coal off campuses. Centered on a series of three videos the campaign will use print and online advertising to highlight that some things are just too dirty, even for college. The first two of the three videos can be seen below.
The ads play off stereotypically “dirty” college behavior, and will become progressively more “dirty” throughout the series. Though college life allows for leniency in the socially acceptable, coal still crosses the line.
Check them out below!
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